What is prospect define?

Prospect refers to a potential customer or client who has an interest in purchasing a product or service from a business. It is the process of identifying and nurturing potential customers or clients in order to convert them into loyal consumers of the brand. The prospecting process involves the use of different marketing techniques, such as advertising, lead generation, and market research, to identify potential customers and engage with them. Prospecting is a critical process for sales and marketing teams as it helps them establish a strong customer base, increase revenue, and grow their business. Companies often use different tools and strategies to identify and target their prospects more effectively.